I know for sure that I am not alone of thinking this about 2020. It has really been a crazy year in many ways.
In late December 2019 it felt like a new beginning with a new decade. I set up high goals, my biggest one was to have lectures and public speeches at big international arenas.
I got booked for public speeches in Sweden, and of course that was good enough to start with during spring. I aimed to go international during the autumn.
In January I signed a contract as a health management consultant with Oxy Group AB. It felt so good, we had meetings during the fall and I was so honored to be part of this amazing start up with other consultants who also work within health management. The team is really wonderful and there is so much knowledge we can combine together to provide the best services for business who really wants health and leadership changes for real.
I had a goal to become a writer for a magazine and in February I signed a contract as an expert writer within human sustainability for Motivation.se, a Swedish leadership site. A huge milestone for me who always dreamed of writing professionally.
2020 – the year when anything could happen!
That was exactly how it felt. Anything could happen! But I was convinced that it was mostly good things that would happen. It felt like the world was ready to work more within healthy leadership and organizations and I was ready to get out in the world with my knowledge.
Then March happened…
During two days in late March all of my pre booked speeches got cancelled. Since I have worked mostly online the past three years I tried to convince them to have it online instead. But they were not ready for that at the time. It was chaos and panic and no one knew what was about to happen (I guess all of us are glad we didn’t knew what was expecting us this year…).
I saw the income for the whole spring running out of my hands. I tried to launch a membership that I worked with earlier and it was good at the moment, we met online every morning in the beginning to just check in how everybody was feeling during the craziest time. But it wasn’t really a good launch and I realized it wasn’t what I was going to do. But at least it was a solution at the time.
The clinic
Suddenly I got an invitation from a naprapat to start as a massage therapist at his clinic, Hel Friskvård, in Saltsjöbaden. I said yes! I came to an empty calendar but I started to contact previous patients and people started to come to me for massage. This really saved me. And I am so thankful that I have my education as a massage therapist and been working with that for about 22 years. Actually, I decided in December 2019 that I would stop working with massage since it’s really tough for my back injuries and I knew that I wanted to work more online and with speeches. But I’m not the one who can’t change from one minute to another if the situation demands it. That is what a strong mental resilience is about, the ability to adapt to the situation and finding solutions instead of problems.
Most of the people who lives in the surroundings of Saltsjöbaden work at their home office since March/April and as we all know, home offices aren’t the best for ergonomics, so a lot of people actually needs my help with sore neck and shoulders.
The interview
I was contacted by a journalist from one of Swedens biggest newspapers, Svenska Dagbladet. She wanted to do an interview with me about my life with long term pain. A double sided article was published a Sunday in late July.
After that article I got several emails and phone calls from people who also lives with long term pain. I got coaching clients from that article. Clients who I helped handling the pain with strategies, mindset and pep talks.
Can you imagine my happiness when one client contacted me to tell me that he was almost pain free and that without surgery. Thanks to my coaching and naprapat treatments he got control of his pain. I cried of thankfulness when I got that message from him!
Thankful that my own journey with 30 years and 4 different back injuries – 30 years of constant pain, could help someone else to shorten their pain journey.

Article in Swedish, Svenska Dagbladet
Tjejmarathon – Run for Panzi
In the early spring I also set up a goal to run Tjejmarathon, 15 km on an extreme trail running course. The race was in October so I had plenty of time for training.
Except.
I did what I tell my coaching clients not to do. I didn’t write this goal up. So in confusion that covid-19 caused I forgot about my goal. That is actually what happens when you think you can have it all in your head, when something more acute/interesting/funnier/important etc. happens, the brain will not prioritize to think of that goal. Sometimes it’s worthy to try my clients way of doing things to remind myself of the importance of every step in the mental training to reach the goals!
Anyhow, I totally forgot about this goal until five weeks before the race. I had been training, but not specifically to run that kind of race. But I set up a training plan and held it strictly during those five weeks.
You know what?! I finished the race! I did it! I ran 15 km on an extreme trail running course. I did walk at some times, some of the uphills is quite steep so it’s actually better to walk up than to run and waste too much energy.
My goal was to finish. I didn’t have a time or place goal. I was only really, really happy to be able to make it.
The absolutely best part with Tjejmarathon is that is a charity race where most part of race fee goes to The Panzi Hospital, where Dr Denis Mukwege help girls and women who are victims of sexual violence.
The international dream
I couldn’t let go of the thought to work more internationally. I needed the challenge to use my English more and I also knew that it is a bigger audience if I work in English than only in Swedish.
In October I had a meeting with business developer Kristina Sundbaum. I have a lot of ideas in my head, but it’s not always that easy to get a straight up plan for myself. I guess it’s quite common as an entrepreneur to have this popcorn brain.
After that meeting I got a document from her with a plan what to do and when and questions for me to answer to getting forward.
This was exactly what I needed. Suddenly all the steps fell in place and I decided to write my first ebook. And I wrote it in English. My vision about taking my knowledge international was within reach.
In December I launched my ebook with a digital book release live streamed to Youtube. So the goal of having an international public and a big stage was accomplished, just in another way that I first planned. I had my friend and business colleague Ann-Sofie Forsmark (also founder of Oxy Group and Tjejmarathon) as moderator and I couldn’t have asked for a better book release.
And I am so thankful and happy for all the positive reviews I’ve got about the book.
2021 just around the corner
With only one day left of this year it feels good that there is a new year coming up. A year where we can get vaccin for the covid-19 and hopefully we can start to have a social life again to see family and friends. To just give someone a hug. Although I love to work online, but no screen can replace a physical hug from someone you care about.
But I am pretty sure that we will never go back totally to how life was before the pandemic. Lot’s of people have discovered that it is quite nice to work from home, at least a couple of days a week. Other people have discovered how much they really miss to be at their office every day.
We also learned that online courses, webinars, meetings etc. is really cool! I mean, we can actually learn things and get to know people from all of the world without travelling there. I’ve been in this digital world for a few years and I have several online friends who I still haven’t met IRL, but they have become some of my closest friends and really helped me during this challenging time. So yes, there is absolutely possible to build a strong and deep friendship through the screen.
It turned out that anything actually could happen in 2020. But I ‘m pretty sure no one had a pandemic in their year goals or business plan for this year.
I have huge plans and goals for 2021! Do you want to follow me on the upcoming journey? Make sure you have signed up for my newsletter!
Hey 2021 I’m ready for you – are you ready for me?!
With love,
Cattis
